Joining the Club

While researching topics to write about in this blog, I found myself constantly going back to the website or social media sites of the Association for Public Relations Professionals of Puerto Rico for ideas. That’s when I realized the important role this professional association has in the daily life of public relations specialists or aspiring publicists in Puerto Rico.

This Association was created initially to establish ethic guidelines for the Public Relations industry in the Island and to establish a professional community for industry professionals. Yet, they have recently taken a much important role by serving as the official regulation committee for the industry in the Island. Since 2008, the Association and the Department of Labor of Puerto Rico joined together to establish the requirements to practice Public Relations in the Island and the Association for Public Relations Professionals of Puerto Rico was put in charge of deciding on those candidates that met the requirements to get certified as Public Relations professionals. In this sense, this Association is responsible for the future of aspiring Public Relations professionals like myself.

Touch that snake!

We live in a world that tries to divide the creative people from the non-creative, where innovative ideas are looked upon with fear and in which humans have become creatures of habit. This explains why, in a recent study conducted by Adobe, the vast majority of people stated that they are not living up to their creative potential. Although they understand the importance of creativity in their workplace, they feel like time constraints and pressure from upper management makes them be productive instead of creative. When I came across this study titled “The Creativity Gap” a couple of weeks ago, I was so sad to see how this portrayed a gloomy panorama for all industries, especially the entertainment one, that feeds and evolves based on creative ideas.