Publicists are Celebrities’ Best Accessory

Mayweather vs. Cotto Official HBO Poster
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For Puerto Ricans and worldwide boxing fanatics, this Cinco de Mayo was much more than eating tacos and drinking margaritas. At 11pm that day, the most anticipated HBO PPV boxing fight of 2012, Miguel Cotto vs. Floyd Mayweather Jr., took place. The Puerto Rican Miguel Cotto gave Mayweather a fight beyond expectation. It was a close fight and a tough match. Cotto trapped Floyd against the ropes throughout the fight and landed hard shots to the head that for the first time ever, drew blood from Mayweather’s nose. But, Cotto’s effort was not enough. It was Mayweather's ability to get his uppercuts and jabs in with enough regularity to take most of the fight. Mayweather triumphed in a unanimous decision and blew kisses to a booing and disproving crowd, while Cotto suffered the third loss of his career.

Although a controversial fight, it was a classic boxing match where at the end, one of the opponents wins. The curious thing about this fight, looking at it in a Public Relations standpoint, was what happened after it. In a regular sports competition of this caliber, the main event takes place, a space is allowed for a few informal interviews, and immediately after, a press conference is held with the former opponents. Nonetheless, after hearing the judge’s decision, Miguel Cotto left the boxing ring and headed down to his room without facing the media, refusing to attend the post-fight press conference. As stated by El Nuevo Día, Puerto Rico’s most important newspaper, Miguel Cotto returned to Puerto Rico yesterday and even then, he didn’t talk to the media. The only public statement he gave was through his Twitter account.

One of the best!

I’m proud to say that the School of Communications of the University of Puerto Rico, Rio Piedras campus is officially the first and only communications school outside of the United States that receives an accreditation from the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). The Council visited the school this February and granted the accreditation today.

This is a great honor because it raises the prestige of the school and recognizes it as one of the top communications programs of the world.  As alumni I’m extremely thrilled about this announcement. Congratulations to the faculty, current students and graduates of the school! 

Out with the Old, In with the New

We live in a world where communication is shifting towards the Internet and social media. We’ve seen how publicists and artists around the world have been benefiting from new tools like Facebook, Twitter, Pinterest, etc. to create a more direct and long lasting relationship between their clients and their fan base. 

Additionally, some renowned publicists have already made the new-age leap by offering digital press kits to media outlets in order to facilitate the information and the use of multimedia in journalistic articles. Yet, the vast majority of publicists still feel the need to incorporate traditional PR tools such as EPK’s, official press releases, press conferences and press kits. Although necessary, press kits handed out in hard copy, are becoming wasteful, expensive and basically outdated. With this in mind and a clear objective of providing new life to an old market, IndiAmbassador launched a powerful tool called Presskit.to.