Out with the Old, In with the New

We live in a world where communication is shifting towards the Internet and social media. We’ve seen how publicists and artists around the world have been benefiting from new tools like Facebook, Twitter, Pinterest, etc. to create a more direct and long lasting relationship between their clients and their fan base. 

Additionally, some renowned publicists have already made the new-age leap by offering digital press kits to media outlets in order to facilitate the information and the use of multimedia in journalistic articles. Yet, the vast majority of publicists still feel the need to incorporate traditional PR tools such as EPK’s, official press releases, press conferences and press kits. Although necessary, press kits handed out in hard copy, are becoming wasteful, expensive and basically outdated. With this in mind and a clear objective of providing new life to an old market, IndiAmbassador launched a powerful tool called Presskit.to. 

This platform is built to offer an updated version of the press kit for artists and creative professionals that understand the importance of the usage of new media trends. Although it seems that this could be difficult for those who are not tech-savvy, it’s refreshing to see such a simple and user-friendly PR platform.

Presskit.to provides the user with all the tools to create a digital portfolio that features a sleek design while containing all of the artist’s videos, photos, documents, and notable accomplishments in just one page. Like any press kit, this platform has a “Contact” section, a calendar where the upcoming performances are displayed, and an “About me” section. On the other hand, Presskit.to has some unique features, such as the “Files” section where the user can upload downloadable digital content such as desktop screen savers and set lists for their fans. 

Above all, the great aspect about Presskit.to, is the freedom it provides to have the artist’s portfolio ready, whenever and wherever, because it adapts to multiple mobile devices such as smartphones and Ipads. As stated by Ariel’s Publicty, each day mobile technology is much more important, so it’s fundamental that your press kit is viewable and functional on mobile devices. 

Presskit.to is an excellent platform to look into if you’re a PR professional or an artist because it’s a great way to present yourself or your clients to media outlets and fans. It shows that not only you understand the vitality of digital presence but also that you’re open to change, willing to incorporate new media trends to your work. So, out with old-school press kits and in with Presskit.to!

Here's a video to further explain Presskit.to. Enjoy!