Head Over Heels

I thought I'd start this new blogger life writing a little bit about what got me here. 

During my high school years I always wanted to be part of the creative team in an advertising agency. So as soon as I graduated, I entered the University of Puerto Rico to major in Advertising and Public Relations. I wasn't very happy about this because I'd always disliked Public Relations, but I had no choice. I did a couple of internships in global advertising agencies and was very sure that advertising was my correct career path. 

By the first semester of my sophomore year, a law was passed in Puerto Rico stating that the Public Relations profession was going to be regulated and that in order to practice PR in the Island, all recent graduates had to have experience in the field and pass a test. That was the moment that I decided that since I was graduating from both Advertising and Public Relations, I should also engage in a PR Internship. So I landed an internship in a very prominent Entertainment PR Firm in Puerto Rico. 

Two weeks as an intern was all it took for me to fall head over heels for the entertainment PR industry. I cherished each day the satisfaction of being part of the team that made either an event possible or an artist grow. In my year as an intern and then as a Jr. PR Executive, I got the opportunity to work with A-list celebrities such as Ricky Martin and Daddy Yankee, and assisted with the planning and execution of notorious events such as the Enrique Iglesia’s Euphoria Tour, Shakira’s Sun Comes Out Tour, the Mega Electronic Fest and Miss Universe Puerto Rico Pageant, among others. The amount of knowledge I acquired is astonishing and the lessons learned are invaluable. It polished my communication skills and taught me how to develop public relations strategies, pitch stories, coordinate logistics for special events and effectively write media releases. This internship was a great school for me; it made me grown personally, professionally and helped me realize my higher calling: to be a publicist.

With this said, this is my take on the Entertainment & Fashion PR world… Enjoy! 

Above Left: Perfect Partners team (I'm the one in the far right) with Ricky Martin
Down Left: Me and a colleague with Enrique Iglesias
Right: Badges from some of the events I worked in