Being
knowledgeable in legal terminology and precedents in our industry of choice is
vital to maintain a successful business. This knowledge provides a laying
foundation of what to expect if engaging in a legal battle.
We
generally see entertainment public relations professionals in the midst of legal battles
playing the role of firefighters, representing their clients as legislative
public relations representatives, a sub segment of crisis management. Yet, the
public relations industry, especially that related to the entertainment world,
does have legal liabilities, and although not common, from time to time you'll see a public relations representative as one of the parties of a legal feud. These liabilities definitely make the industry
seem less fabulous and more risky than Samantha Jone’s job in Sex and the City.
