Showing posts with label Miguel Cotto. Show all posts
Showing posts with label Miguel Cotto. Show all posts

Monday, May 7, 2012

Publicists are Celebrities’ Best Accessory


Mayweather vs. Cotto Official HBO Poster
Photo Retrieved From

For Puerto Ricans and worldwide boxing fanatics, this Cinco de Mayo was much more than eating tacos and drinking margaritas. At 11pm that day, the most anticipated HBO PPV boxing fight of 2012, Miguel Cotto vs. Floyd Mayweather Jr., took place. The Puerto Rican Miguel Cotto gave Mayweather a fight beyond expectation. It was a close fight and a tough match. Cotto trapped Floyd against the ropes throughout the fight and landed hard shots to the head that for the first time ever, drew blood from Mayweather’s nose. But, Cotto’s effort was not enough. It was Mayweather's ability to get his uppercuts and jabs in with enough regularity to take most of the fight. Mayweather triumphed in a unanimous decision and blew kisses to a booing and disproving crowd, while Cotto suffered the third loss of his career.

Although a controversial fight, it was a classic boxing match where at the end, one of the opponents wins. The curious thing about this fight, looking at it in a Public Relations standpoint, was what happened after it. In a regular sports competition of this caliber, the main event takes place, a space is allowed for a few informal interviews, and immediately after, a press conference is held with the former opponents. Nonetheless, after hearing the judge’s decision, Miguel Cotto left the boxing ring and headed down to his room without facing the media, refusing to attend the post-fight press conference. As stated by El Nuevo DĂ­a, Puerto Rico’s most important newspaper, Miguel Cotto returned to Puerto Rico yesterday and even then, he didn’t talk to the media. The only public statement he gave was through his Twitter account.