We live in a
world where communication is shifting towards the Internet and social media.
We’ve seen how publicists and artists around the world have been benefiting
from new tools like Facebook, Twitter, Pinterest, etc. to create a more direct
and long lasting relationship between their clients and their fan base.
Additionally,
some renowned publicists have already made the new-age leap by offering digital
press kits to media outlets in order to facilitate the information and the use
of multimedia in journalistic articles. Yet, the vast majority of publicists still
feel the need to incorporate traditional PR tools such as EPK’s, official press
releases, press conferences and press kits. Although necessary, press kits handed out in hard copy, are becoming wasteful,
expensive and basically outdated. With this in mind and a clear objective of
providing new life to an old market, IndiAmbassador
launched a powerful tool called Presskit.to.
